MBA marketing wrap: Why read the classics?
Just like classic works of fiction, the four marketing P’s are timeless, yet somehow keep us talking, debating and making good use of them.
Just like classic works of fiction, the four marketing P’s are timeless, yet somehow keep us talking, debating and making good use of them.
Brushing up on your marketing fundamentals? Start with 6 mind maps sharing key concepts from marvellous Mark Ritson’s Mini MBA course!
If you ever wanted an insight into the process of note-taking and mind mapping, here it is! A 45-minute webinar, in 90 seconds.
Can we dare to be wise? To think differently? Professor Deborah Terry explores the role of universities in our communities, businesses and the world.
Little-known fact: the average focus group moderator shares more than a little professional DNA with priests, spies, bartenders and occasionally, hostage negotiators.
Innovation needs diversity, collaboration, clear frameworks and creative approaches to evaluation. Some key themes drawn from a recent EdTech Podcast series highlight.
Mindmapping makes you focus on key concepts and connections between them. Here are some of the original ‘rules’ and some practical tips for getting started.