Look EAST: how to generate ideas from behavioural insights
How can we push beyond basic brainstorming to generate new ideas based on authentic human insights? Look EAST…
Research & insights
MBA marketing wrap: Why read the classics?
Just like classic works of fiction, the four marketing P’s are timeless, yet somehow keep us talking, debating and making good use of them.
MBA marketing strategy in 6 mindmaps
Brushing up on your marketing fundamentals? Start with 6 mind maps sharing key concepts from marvellous Mark Ritson’s Mini MBA course!
Just Enough Research: in theory
How much research is enough? Erika Hall responds by showing how research can be focussed, human, collaborative and develops skills for all.
In Praise of In-Person
Has in-person research become an act of defiant rebellion now? How do we make the most of being present, now we know what we’ve missed?
Dreams, Interrupted: Six insights from students in China
Stranded in China, students share their education experiences and offer insights into what happens when long-held dreams are suddenly interrupted.
Craving connection: the cost of social isolation
Reaching out can positively impact our health, both physically and mentally. At work, good relationships can improve productivity, creativity and retention too.
‘Futuring Friday’: agile research, creativity and life after Covid
Speakers from five different countries share creative views on the future of insights at a time of huge global uncertainty.
Five maps on women, reporting, innovation, surveys and 5G
Notes from the APAC Wednesday session of the annual Festival of NewMR. Some very diverse topics, from ‘female’ marketing to innovation in India.
Activating insights: how to get more out of research
Don’t grow bored of your research – grow with it! Theme 2 from our APAIE workshop shares four ways to squeeze more value from your student insights.